In pay per click advertising, artificial intelligence has developed from a useful tool to a revolutionary force. It changes the way campaigns are set up, executed, and adjusted to produce better results through precision and intelligence. The marketing industry’s broader trend toward the use of intelligent technologies can be seen by its use in PPC. With the help of this revolutionary technology, classic PPC tactics are changing.
- https://vocal.media/journal/the-rise-of-ppc-advertising-and-how-ai-is-changing-the-game
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