Speed to the market concept is relevant for all businesses, but nowadays it is more important for online businesses. In this realm of the digital and internet world where information is a few seconds away, prioritizing speed to beat the market competition is important. Speed-to-market strategy is all about how fast you can get your product or service in the market from idea to a final product.
With such advanced technology and smart innovation, being the first one to debut a new product or an old product with new features is quite challenging. But, your USP decides your market value. Besides this, if you launch a product or service before your competitors then you have a chance to attract a large percentage of consumers.