Marketing Resource Management Software is exactly as it sounds. It manages all marketing resources including assets and budgets included in marketing initiatives. It helps collect, store, share and manage assets, helps create and define marketing plans and executes campaigns, which ensures consistency of branding – all through a unified system.
- https://www.techdogs.com/td-articles/product-mine/top-5-marketing-resource-management-software-of-2023
- United States