A common misconception among businesses is that branding comprises just of the company’s name, logo, design, and colour scheme. Although this was true in the past, attitudes around branding have completely shifted in the present.
Today, branding encompasses more than just imagery. It involves combining design elements with the company’s goal and vision consistently across all channels in order to create a lasting, favourable impression of the business in the eyes of customers, as well as its products and services.
- United Arab Emirates