According to Ken Research estimates, the Australian car finance market – which grew from approximately ~% in 2018 to approximately ~% in 2023P – is forecasted to grow further into ~% opportunity by 2028F. The Australian car finance market contributed to a global growth rate of ~%. With changing consumer preferences and preferred car models offered by companies, consumers are shifting towards car financing models to maintain their financial stability and own a car that can be easily financed over longer and shorter term EMI.