It’s no surprise that content is everywhere. It has the ability to add a lot of value to almost every domain. Gone are the days when products or services were sold just by labeling them with a popular face or name because today – content matters, boss. As a business, you need to have an excellent content strategy in place. Building such a strategy involves creating, curating and publishing highly relevant, engaging digital content across various platforms. Thankfully, we have a name for it – Content Marketing!