As cliched as this saying might be, you can’t deny that everything around you changes in the blink of an eye – including technology. For anyone in the sales industry, it becomes even more relevant because if your prospect’s expectations change and if you don’t evolve to meet them, well, it’s your doomsday. Sales Technology can be your best aid in reaching out to prospects faster and better but it can also be redundant if you’re not keeping up with the times.